This is a genuine classic Aussie car, but it is so rare that few few of us even know about it or have been fortunate enough to see one in the flesh. The Leyland Force 7 Coupe never made its scheduled market release back in September 1974 as it had just gone into production when the company’s closure was announced. Just ten examples were saved from the crushers and were sold off to private buyers by auction.

This fascinating car was way, way ahead of its time and was the first Australian made car to feature a hatchback door. This model will be release number 2 in the new made-to-order Trax Select Series of 1/43 scale models. Unless you are one of the lucky few to have seen a Force 7 close up and “in the flesh” it is difficult to accurately describe the Force 7.

Have you owned, driven or seen a Force 7 for real? If so why not share your experience with this automotive masterpiece via this blog.

Have you ever wondered why some of our favourite cars have never been made into scale diecast models? These are not just Australian cars that we are talking about, but vehicles from other countries as well. You see one of the biggest challenges facing model companies around the world today are the costs involved to tool up  new diecast model vehicles.

Or to put this another way,  being able to sell enough model cars to recover the very expensive tooling monies so they can be invested in more new models as time goes by.  Here at Trax we have been producing diecast models of Australian cars for just on 25 years now so we know this risk better than anyone else. The local model market is tiny by world standards and sadly most of our “home grown” cars are not well enough known overseas for Trax to pursue export opportunities in a bid to boost sales volumes.

For a long time now, we have been investigating different technologies that will not only allow us to produce a wider range of cars, but to take much of the tooling risk out of the equation. Resin production technology is one way to overcome this challenge but it has only been recently that resin model technology has reached the standard of quality giving us the confidence to introduce new model range.

It is with a great level of excitement and anticipation that we can finally introduce collectors to Trax Select.  This new series will focus on some of the best-known but never before modelled Aussie cars. The first model in this new series will be the classic Holden HK Brougham. As Holden’s first super-luxury sedan, the Brougham demonstrates perfectly what this new Trax Select Series is all about.

This premium quality1/43 scale range is created using the most up-to-date model technology and packed in a very stylish presentation. But in a real breakthrough, only enough models will be produced to fulfill the exact number of orders that we receive. To further enhance the rarity and collect-ability of each new Trax Select model, each model will only ever be produced in one colour scheme. Each model is also individually numbered together with the final production run on a metallic plate affied to the display plinth.

These made to order models will retail for AUD $129.00 each and our order book opens today and will definetly close at 4.30pm on Monday 19th July 2010.

At Trax we recognise that these exclusive models may not be for everyone, so production numbers are expected to be much lower than for a normal model. In fact the number of models made will be determined by exactly the number of models ordered by collectors, a true innovation in the model collecting world.