November 30th, 2011
It’s easy to value a car when it’s unregistered and brand new on the show room floor! You just look at the price tag on the windscreen and pay the man to drive it away. But once you drive out the showroom door and off into the sunset, the value of that same car is now completely subjective, and the more you drive and the older it becomes, the wider the valuation gap becomes.
Sure there are multiple websites in existence that ask you a load of questions about the car like the make, model, year, and kilometres, purely so they can provide you with a price range or current value based on the national averages, but even these are often skewed based on whether their measure is the asking price or the price it actually sold for. These sites also don’t take into account the amount of cars that don’t sell purely because they are too expensive for the age and the condition.
To make matters worse, unlike a house, you could spend $10,000 on replacing all the suspension, brakes, and exhaust on a used car worth $5,000 second hand, only to find that when you go to sell it the value of the car is still only $5,000. How can this be though? Why if I spend $50,000 on an extension for a house does it increase the value of the house by almost the same amount, if not more, yet this equation does not work on cars? Simple……the invention that heralded a brand new age in transport for the planet all those years ago is now simply a commodity like a mobile phone, computer, or an ink cartridge in a printer. You use it and when it’s been used you throw it away and get another one.
Using the old value adage of supply and demand, there are simply now so many cars around that they are just so cheap to buy. Why would I buy a used car for $20k from a car lot on a main road from a car salesman wearing brown pants and white shoes, when I can buy a brand new car for less money that comes with 5 years / unlimited kilometers warranty? Last year in Australia we again sold over one million new cars but the statistic you never really hear mentioned is that the industry standard is also that 6 cars out every 10 new cars sold have a trade in as part of the deal. This means that for the one million new cars sold in 2010, there were also another 600,000 used cars which were added to the market. With figures like this it’s no wonder cars devalue quicker than most things you can buy these days.
Take the brand new car you drive off the show room floor. The national average shows a new car devalues by 17% once you own it and that you can add another 1% for every 1,000 kilometres you add to the clock. Thus, a new car worth $50,000 off the showroom floor that has 10,000 kilometres on the speedo by the end of the first twelve months, is now already only worth $36,500 as a trade in.
“WHAT”, I can hear you say, “but I’ve kept my car in perfect pristine condition and had it’s first service on exactly the right day”.
Completely and absolutely irrelevant to a car dealer. The car is now last years model with 10k on the clock, and if you traded it now they’d put it on the lot for 90 days at $42,995 drive away expecting to get $41,000 from either a passer by or someone who sees the carsales.com.au advert. If they don’t sell it in 90 days they would dump it to a wholesaler for $38k who in turn would either take it to the auctions where people always think they’re getting a ‘bargain’ for $39k as a quick turn around, try selling it quickly on eBay, or may flip it to a dirt floor car yard for $500 more than they paid just to get it off their hands. Welcome to the car industry!
Models of cars often follow the same valuation path as their real life counterpart. Take a current model Commodore, these devalue by at least 50% in the first three years, and the models of these cars suffer the same fate. This is why people collect them purely for collecting purposes and not for their resale value. This is also the reason you see ‘brand new’ old stock for sale of current model Commodores given away at greatly reduced prices purely because the true model car collectors simply are not interested in them and model shops can’t sell them.
Just like real cars, model car valuations take in to account the quality of the model, the number produced, the condition of the packaging etc, and the relevance of the real car. Models of older cars however usually increase in value just like the real cars with some models fetching up to 10 times their original sale price. The new Top Gear Wrecking Yard Sale is a great source of these models and with over two dozen models for sale there’s bound to be something in there for everyone. The models themselves are OK but usually it’s the packaging that’s some times ripped or broken. This is the only reason they are discounted so the value of the model on the open market itself is more than likely unchanged.
I talk often here about days gone past and the models of yesteryear and one other thing that I believe is gone for good as a result of the car industry today is the days of new cars appreciating in value. Take the Ford Falcon GTHO Phase III! $5,300 when new on the showroom floor yet today you can spend upwards of $600k on one with the highest public record of one for sale being $750,000 at auction. That’s a mark up from it’s original sale price of a lazy 7,075%! I can’t think of any car on the road today that will be worth 7% more than it’s purchase price 40 years after it’s release, let alone 7000% like the GTHO. Can you?
Posted in General | 1 Comment »
October 12th, 2011
Just about every passenger car manufacturer on the planet has at some point had a luxury, top of the range model in their overall offering for people to choose from. The level of luxury has often depended on the brand, the country, and the market segment this manufacturer is traditionally known for. When you go to a dealership they will usually have one or two in stock compared to the multiple examples on display of their more main stream models, while in some rural dealerships with the same franchise they may not carry one at all and would simply hand you the brochure.
Luxury can be defined by the continents of the world where Europe is well known for producing luxury models, while Asia has been traditionally associated with cars that simply provide transport from A to B. The US have made cars that cover all market segments but high luxury has not often been associated with high quality, and no matter how luxurious cars from Russia have been, their lack of reliability has always taken the front page.
The word ‘luxury’ itself has different meanings to different people. There’s a classic old saying that one mans trash is another mans treasure. This is very true when it comes to cars as whilst there are some people for example who consider Lexus to be a luxurious brand that provides opulence and comfort along with quality and style, there are others who believe no matter how much they cost it’s still a re-badged Toyota and is absolutely no comparison to any well known European brand.
Realising this thought process was going to be a continuous up hill battle, Japanese brands in the late eighties started to market their ‘luxury’ cars as separate brand franchises in an effort to almost disassociate them with their parent company. Nissan separated the Infinity first and suddenly you couldn’t buy one from a Nissan dealer, you had to go to an Infinity dealer. Manufacturers realised it was an impractical request to ask a car dealer to open a completely separate stand alone dealership just to handle Infinity so they appointed a small number of existing Nissan dealers who were also authorised Infinity dealers.
You had to have a separate showroom on your existing premises with a separate workshop and separate spare parts counter. The public was fooled for quite some time and recognising this the other brands followed. Mazda had the Eunos, Toyota had the Lexus, and Mitsubishi had Rally Art. You had to be specifically appointed for one of these ‘seperate’ franchises to be allowed to sell them, all designed to raise the prestige of their luxury brand. Soon Holden and Ford followed with their motor sport cars by appointing HSV and Tickford dealers. Sales of all these cars started to take off and while some brands faded away, others like Lexus went from strength to strength becoming the icons they are today.
There is of course one more continent that has produced cars over the years, but the number of cars is so small compared to global figures that I doubt this country is associated with anything when the world thinks of their cars. Australians have been producing cars now for over 100 years and it would be fair to say that while we look at some of these cars as luxurious like the Ford LTD or the Statesman, we’re probably the only ones that do. GMH realised from the start that if it was going to be labelling the Statesman as a luxury car, then it had to separate the Statesman from the rest of the Holden camp otherwise it would never be seen that way by the buying public. They tested the water with the Brougham and it worked which is why the official name for the Statesman is the GM Statesman, or as it is published in some of the original sales brochures, Statesman by GM.
When it first came out the Statesman was considered an Australian luxury car, and even today the Calais is classed as the most luxurious car we produce in this country. But park it next to an entry level European car and it could be argued that it looks more like a Belmont. As Australians we’ve never really worried about that stuff in our houses which is why we don’t worry about it in our cars. Our long standing slogan of “She’ll be right mate” is also how we see our cars and only in the last 30 years with an influx of multi-culturalism have we started to worry about it.
With the demise of the Fairlane and the LTD in Australia, and the dramatic reduction in pricing of European luxury cars which offer a higher level of luxury as standard, I believe the Statesman is doomed for the same fate which is a real pity because every time we allow one of these classic parts of our history to die, a little part of us dies with it!
Posted in General, Opal Series | No Comments »
September 13th, 2011
Human brains are an interesting device. They can be controlled, manipulated, deceived, and tricked by just about anyone or anything except usually the person who owns it. There’s that old cliche about humans only using on average about 5% of our brain, so what’s the other 95% doing for the rest of the time I wonder? One of the things our brains can easily be convinced of is to change the name of an action after exposure to heavy advertising.
Consider the noble art of vacuuming the carpet. Whilst we all know the action is called vacuuming, how many of us say to people, “Time to do the Hoovering”? This name change happened after Hoover vacuum cleaners took the world by storm in the 60′s and 70′s with great marketing and clever advertising. Suddenly doing the vacuuming became doing the hoovering. In a recent survey it showed that over 70% of people still call it Hoovering and not vacuuming, and that roughly 85% of those same people still call it Hoovering even though they don’t own a Hoover vacuum cleaner.
How can this be? Why does our brain allow this to happen? Fast forward to 2011 and we have so many other current examples of this with Google being an obvious one. No longer do people say “let me just enter the search word into my search engine and see what comes up”. Instead they say, “Lets Google it”! Often they’ll say lets Google it even if they use Yahoo or Anzwers or any other search engine. Why, because Google has been so dominant in this space that our brain no longer associates the action with what it is, but instead with the brand that most commonly does it for us. This concept is a marketing managers Utopian dream for whatever product they’re selling. How many people go to KFC and say, I’ll have a Zinger, large chips, and a Coke, even though they don’t sell Coke because they’re owned by Pepsi.
Cars are the same and for years we have called cars by some colloquialism instead of by its real name. Consider the Holden 48-215. Whilst this is the correct manufacturer title for the car, the majority of people know it as the FX Holden, a name never officially allocated by GMH but instead created out of public necessity because all the models after it had an F? lettering to indicate the model like the FJ, FE, FC, FB etc. People used the X in the same way it is used mathematically where X + Y = Z. X Can be anything so therefore the model became known as the FX.
Ford has also had it’s fair share of colloquial names like the old ‘Single Spinners’ from the 50′s, the ‘Tank’ Fairlane in ’59, and the new Top Gear Select Series 1958 Ford Customline is another example. This car has been called the ‘Star Model’ since day one purely because of the big star in the centre of the grille but again this name was never officially recognised by Ford Australia.
Humans as a race are generally lazy, especially humans brought up in western society. We thrive on so many gadgets and creature comforts that make life that little much easier for us. Calling something by it’s correct name is simply too hard, and it’s much easier just to go with the flow and call it what it has become. It was Malcolm Fraser who said, “Life wasn’t meant to be easy”. If you don’t believe me then stop hoovering and Google it!
Posted in General, Trax Select Series | 2 Comments »
August 16th, 2011
Have station wagons really become that unfashionable that no one wants them anymore? Is the thought of driving a family touring wagon really that uncool? Why have national sales of station wagons fallen so low over the last decade that the majority of brands simply don’t sell them here any more? Maybe the answer is simply related to peer group pressure and our never ending need to be socially acceptable, or does it go deeper.
For us old blokes we grew up in a time when you really didn’t have much choice of body style in a car. If you had a family you either bought a sedan or a wagon. There were no ‘people mover’ Tarago’s and certainly no luxury 7 seater four wheel drives. You either bought a Valiant, a Kingswood, or a Falcon with a bench seat across the front, and crammed the family in. Coupes and convertibles were reserved for the single people, and four wheel drives were either for farmers or people who towed boats or caravans.
Then in the late seventies it all started to change with the introduction of cars like the first Range Rovers. These were four wheel drives that still handled the dirt well, but also contained the luxury of a classic British car (along with some of the mechanical joys as well). Leather, radio/cassettes, sun roof, and a great sounding V8 all went towards making these a new alternative to the cars of the day. But while thousands of these cars sold all over the world, the price still put these beasts just out of reach of the average Australian family. Then companies like Nissan and Toyota began to take notice and realise there was a great future for their 4WD vehicles if they followed the Range Rover lead, but also make them slightly more affordable for the average bloke. And so the four wheel drive craze had begun!
The eighties saw many companies begin producing 4WD wagons in all shapes and sizes to compete with the new market interest and while some products didn’t stick like the Lada Niva, other brands went from strength to strength like Suzuki who had always been a poor cousin to the larger brands, but came into their own with the Sierra and Vitara. By the time the nineties rolled around we were four wheel drive mad and off road vehicles now represented over 15% of all new car sales in Australia. At this time there were new issues to address like the fact that 72% of four wheel drives sold in the nineties had a bull bar fitted which was proven to not be kind to human bodies at anything over 30 klm/hr. The nineties also saw the introduction of a new 4WD market. The expensive luxury 4WD’s that cost more than a house in Dubbo, driven by mum’s taking their kids to school in the affluent suburbs of our capital cities, that never came within a decaf Soy Cappuccino of a dirt road, yet the status of driving one that was bigger, more expensive, and blacker than all the others was paramount!
By the year 2000 the four wheel drive was now as common in Australian driveways as football, meat pies, and kangaroos, and cars like the old station wagon had been simply left behind. We can argue that a station wagon is far more practical than a big 4WD, more economical, and often holds a better resale value, but then we can also argue that Beta video drives were technically more advanced than VHS and were used up until recent years by TV stations all over the world. It’s all irrelevant as rightly or wrongly the public believes different so Beta died and VHS went gang busters, and four wheel drives remain while companies begin to remove the wagon as an option in the showroom.
So why are we so different to other markets like Europe? In Europe there is no doubt the 4WD has a presence, but European car companies are still pumping out wagons faster than you can say my wiener schnitzel needs more sauerkraut, with brands like Peugeot and Benz publishing record wagon sales over the last five years. The US still pumps out large family wagons in their common brands of Chevrolet, Ford, and Chrysler, so why not here? Why in Australia have we decided the wagon is no longer a part of our culture? Are we really that confused, or is the answer to the north?
Remember when 200B, Bluebird, 323/626/929, and Corolla wagons were everywhere? Where have all the Japanese wagons gone to? In fact there aren’t that many Japanese brands left who still offer a station wagon in their range here in Australia. So I guess it’s left up to our big three manufacturers being Chrysler, Ford, and Holden to provide us with our station wagon needs. But wait, Ford has announced the end of the Falcon wagon to be replaced by the Ford global car being the Mondeo, the Commodore wagon has lost half it’s storage room and is almost a hatchback, and the Chrysler 300C wagon is ok if you’re into moving large quantities of product but still isn’t a popular choice.
The wagon future is bleak my friends and while the brand new Trax wagons being released on 25th August help us relive a great time in Australian wagon history, there is nothing good about the Australian wagon future ahead.
Posted in General | 4 Comments »
July 21st, 2011
 The real 1971 ZD Fairlane 500
 The new Select Series 1971 ZD Fairlane 500
Why does the ZD Fairlane get a guernsey for the Select Series instead of being produced as a normal Trax model? Who decides and what’s the criteria? Interesting question especially when the decisions on collectability, availability, and saleability are all subjective.
Holden fans might argue the ZD was no where near as popular as the HG Brougham of the time, but then Ford fans might ask why we did the ZD, without first doing the ZA, ZB, and ZC? ZD Fairlanes came out in two models being the 500 Sedan and the Custom which came with a vinyl roof so again the question may be asked, if we’re going to do a luxury model like the ZD Fairlane, then why not go all the way and pick the top of the range being the Custom? It would be like doing a HX Statesman for the very first time, and choosing the little known Statesman SL/E instead of the De Ville or Caprice, or doing our first Opal VC Commodore and choosing to do the 4 cylinder version instead of the 6 or 8.
Consider the Select Series policy for a second. Fringe models, famous prototypes, and some of the famous individual cars from our motoring history…..how many cars can you think of that fit into these categories? The P76 Force 7 coupe is a classic one.
The car that was so close to being mass produced yet just missed out at the last minute! Just think of how our memories of famous racing events over the years may have been different if this car went into full production. Imagine the one/two finish of the Moffatt/Bond XC Falcons at the 1977 Bathurst 1000, instead being remembered as the famous one/two finish of the two Force 7 coupes driven by Evan Green and Ray Gulson.
Model variations also play a huge part in deciding on whether the model will be made as a Trax or Select model as the lower number of model variants available means a lower opportunity to remake the model. The ZD Fairlane was not famous as a race car, known for being used as a taxi or police car, therefore the model opportunity is limited. Is the car now classed as a popular classic amongst car collectors and restorers? Maybe! Are there a large number of after market accessories specifically designed to enhance the look and performance of this model? Not really, and do these cars pull large sums of money at auctions of classic Aussie muscle cars? No, so it’s almost a foregone conclusion that whilst we agree this model needs to be made as it is a significant model in our motoring history, its attraction to collectors will be for a different reason.
Colour is a discussion point as well as the ZD came from the factory with 7 colour choices for an exterior so why pick Copper Bronze? Simple, Copper Bronze is the most famous ZD Fairlane colour, and was also the colour used in the sales brochure when new. The real car we used to create the Select model looks great up close and still maintains all the glory from new, and for younger people who have never seen one in real life, you don’t realise just how big these cars are until you stand next to it.
So whats next for the Select Series? What’s the next model that is ‘fringe’ enough to qualify to be made as a one off? Well think about the above and then think about our Aussie motoring history and you’ll soon realise there’s plenty of models to choose from. Holden Piazza or HB Torana, how about a GT Cortina or an RS2000, or what about a Valiant Galant or Chrysler Centura? They all qualify…..only question is, would anyone buy a model of one?
Posted in General, Trax Select Series | 10 Comments »
June 24th, 2011

“Thanks mate, you’re a legend”, is a common Australianism that’s used across the country for the simplest of things. You might have been the guy who brought the beer to the BBQ, maybe you gave a mate a lift, or maybe you simply lent him twenty for a bet on race seven at Randwick. Either way, being called a legend is a good thing especially when you think about the people in the world who share this category with you.
The problem is though as life gets busier and we focus more of our intention towards on-line communications, words like legend and hero have been slightly devalued over the years. No one argues that the blokes who kept climbing that muddy hill in Turkey during WWI were heroes and deserved all the medals they got, but are they really in the same category as the people we send over to swim in a pool who are trying to win a medal for a different race? Who knows, but I do know we never sent hero-grams to Turkey in the same way we were all encouraged to send them to Athens for the Olympics.
So why do we do it? Why do we reduce the title to a lesser meaning? Are we really that insecure as a nation that we need to cling to anything that gives us a glimmer of recognition on the world stage? The dictionary says a legend amongst other things is, “An extremely famous or notorious person in a particular field, who becomes the benchmark for new people in that field”.
Lets take a look at the two people in the Top Gear Legends Series as an example! No one argues whether or not Sir Jack Brabham or Mick Doohan were legends in their field based on the above criteria and it is pretty much irrelevant to most people what they drove or rode. This is not about Ford or Holden, Honda or Kawasaki, it’s about the person themselves and what they achieved on these machines. Sir Jack had already won many races but then took that success to the next level by building his own race car and winning the drivers championship and the manufacturers title in the same year. After the initial success of Wayne Gardner, Mick put Australia on the map when it came to the World 500cc Motorbike Championships by winning a record five consecutive seasons. No one talks about the fact he did it on a Honda, no one under 30 these days even knows what a Repco BT19 is, but they know who these guys are! They may not know what they’re specifically famous for, but they’ve heard the names before and know they’re famous for something. That’s what makes them a legend! People will talk about those successes for years to come until one day, someone wins six consecutive 500cc titles and becomes the new legend in that arena.
People have asked me who the next Legend is going to be? I’ve had hundreds of suggestions from people saying, “You should do Peter Brock or Dick Johnson or someone like that”! Well lets look at Brocky for a second! Is he a legend? Holden fans would say of course he is, Ford fans may too, but is he in the same league as a Brabham or a Doohan. His record of Bathurst wins is unbeaten, he’s driven multiple brands of cars at multiple events in multiple countries (Who can forget the 24 hour race in Spa with Brock, Moffat, and Grice in the VK?), so yes I guess you could say he is a legend, but as he unfortunately isn’t alive to sign the Signature Series in the Legends range, then we wont be releasing a Brock Legends model.
Either way, our next Legend will need to be someone who isn’t questioned about their legend status, someone who everybody irrelevant of class, manufacturer, or sex agrees is a legend in the true sense of the word. To do anything less would only devalue the title even more…
Posted in General | 4 Comments »
May 9th, 2011
Picking a name for anything new is always hard. Does the name reflect the item, will people remember it, does it roll off the tonque etc, are all good questions to ask when going through the process. Naming our children for some is easy as we follow tradition or religion, name them after a famous person, or as is common these days, make one up! Band names are often harder to pick as whilst questions like does the name reflect the music style, is it in line with the age of the audience, and will it sound cool are all considered, it’s the buying public that have the last say. Would The Beatles have been as successful if they were called The Bottles, The Beagles, or even John Lennon & The Beatles? What if Coke was called Joke, would it still be, “The Real Thing”? It’s all relevant and our world could be a very different place if we were spending lazy Sunday afternoons listening to ‘The Boggles’ sing “Hard Days Work”, whilst sipping on a ‘Scotch & Joke’.
Paint names for the auto industry however seem immune to these rules as over the years there have been some very interesting names for paint colours of cars which we as the buying public seem to completley accept as quite normal. ‘Bondi Bleach’, ‘Gundagai Grey’, ‘Purr-Pull’, ‘Katherine Beige’ etc, are all colours used in the production of Australian cars over the years. But how did they come about? Who was the person who sat in their office back at Leyland design HQ and decided, “You know what? This new green colour for the P76 is going to be called, “Hairy Lime”! More importantly, who were the people around them who must have been saying, “Yeah, thats a great name for a colour”?
I’m not for one minute saying it’s an easy thing to do. Afterall, there have been literally thousands of different colours over the years, some are only a few shades apart, but all different none the less, and having a name for each colour certainly is more marketable than having a simple paint code. Image at a BBQ with your mates discussing new cars. “I like the look of that new Falcon in T31 Blue just quietly!”
“Really?”, says a mate, “I prefer X39 Blue myself as it has a better look in the sun!” Furthermore, in some cases, identical paint colours have been known to have different names over the years as fashion changes.
Race tracks and motor racing in general have always been a popular source of colour names with the old sales addage of “Race on Sunday, Sell on Monday” having been with us since the earliest days of motor racing. “Silverstone Black” is a Jaguar colour used in the seventies named after the colour of the very successful Jag team that raced there, and Aston Martin is based on a race track with the moniker coming about after the success of Lionel Martin in hill climb racing up Aston Hill in Buckinhghamshire in England. In later years there have been some limited edition Aston Martins with names such as the Aston Martin N400 and the N420, not named after the engine size or horse power, but named after codes of specific corners in the legendary Nurburgring circuit in Europe.
Locally we’ve never really followed this naming process with most of our colours either being named after towns or rivers etc. You could argue that Warwick Yellow on the 327 Monaro’s in the 60′s was as a result of them racing at Warwick Farm in Sydney, but maybe it was named after the town Warwick in QLD, or maybe Warwick was the name of the guy who chose it.
Either way, arguably the most famous colour named after a race track in the world would have to be Monza Red, named after the famous Monza Race Track built in 1923 and still used today for the Italian Grand Prix. The earliest origins of this colour date back to the 30′s when Alfa Romeo 8C open wheelers were racing around the track in early Formula One races. Road versions of these cars were sold to the public highlighting the fact they were painted in ‘Monza Red’ and the buying public went crazy for them. Later, when the team was owned by one Enzo Ferrari, he took the colour to the next level by painting his road versions of Ferrari’s in Monza Red making it one of the most well known colours in the world.
Over the years the name Monza Red has appeared on many marques from road versions of race cars, to normal commuter cars. I saw an advert for a 1984 Nissan Patrol the other day with the owner proudly announcing the vehicle had been resprayed in Monza Red! The colour has become so popular over the years it’s almost like Europe’s version of British Racing Green. Both colours have been produced over many years by multiple manufacturers, all with their own version and shade of the colour. From what I could find there are at least 5 different shades of Monza Red used around the world. The shade however used on the Australian Ford XE Falcon appears true to the original, which is probably why it looks so good! Do we know if an XE actually ever raced at Monza? Probably not, but does it really matter?
Posted in General | 4 Comments »
March 25th, 2011
I mean really, when you break it down, it’s an old Ford Falcon sedan with a V8, a couple of spoilers, and a bonnet scoop. Cars like this are everywhere these days in all shapes and sizes, some more radical than others, and some more ridiculous than others. Whilst it’s true that the fact they only made a few hundred of them makes them rarer today than a Volvo at the Annual Rylstone Ute Muster, but this is no different to trying to find original versions of say the VK Charger ‘White Knight’ where only 200 were made in either red or white, or the 75 models produced of the VR Commodore GTS that only came in yellow and had the enourmous rear wing that looked like it was pinched off the back of an old Ansett 737, yet these don’t command anywhere near the same dollar signs.
It’s fair to say there’s a fine line for a car manufacturer between ‘rare collectable classic’ and ‘old model they only made a few of’. Why is the collectability of a GTHO any more significant than say owning any of the limited edition marketing models that have been made over the years like the Greg Normal Statesman complete with a set of his clubs in the boot, or the Carla Zampatti Ford Laser that was ‘especially designed for women’, and don’t even start me on the Rex Hunt Nissan Patrol with the fishing gear, or the Subaru Forester Colorado that came with a $500 gift voucher to buy Colorado camping equipment! These names pale into insignificance compared to the success of other names attached to limited models like Brock or Johnson who’s cars in original condition are worth a lot more today than when they were new.
So why is this particular old V8 Falcon so collectable these days with people asking house money when selling one? Could it be the success it had on the race track in events such as the Australian Touring Car Championship or the Hardie Ferodo, or the race legends that drove them to success like Moffat or Goss. GTHO’s only ever won the ATCC once which was in 1973 with Moffat, a record which has been easily broken by Jaguar (4 times), Nissan GTR (3 Times), and even BMW has won it twice. This leaves HO’s in the same group as Mazda and Volvo who’ve only had a single win. Bathurst is a different story though and the GTHO’s have had a great history at this event with multiple wins and placings over the years. 1971 was the Phase 3 year with 13 HO’s starting the race and 5 finishing in the top 10 places including 1st, 2nd, and 3rd. Moffat’s GTHO was the only car to race the full 130 laps that year with everyone else running 129 or less.
But again, so what! So the Phase 3 won at Bathurst…once…big deal I hear you say? Well in Australia history shows us that winning at Bathurst is worth more than winning a whole ATCC. This is why cars like the 327 & 350 GTS Monaro’s are so valuable, why XR and XT GT Falcons are still worth so much, and why geniune L34 Torana’s bring so much at auction. Look at the XC Cobra coupe! They didn’t make an Oran Park edition, or the Amaroo model even though these cars had great success at both tracks, instead they made a limited edition Bathurst model that today is another highly sought after vehicle. It’s like winning Gold at the Pan-Pacific Games, or winning Gold at the Olympic Games isn’t it. Both hard to do, but one certainly stays with you for the rest of your life. You don’t hear them say, “Please welcome to the show 5 time Pan-Pacific gold medalist Ian Thorpe!”
Could it all be due to that other little title that goes with this car, that we as Australians like to mention to all that will listen, but not many others around the world seem to acknowledge, “Worlds fastest four door production sedan!” To test this theory I thought I’d let Google be my friend and searched the internet for a history of the worlds fastest 4 door production sedans. Lots of stories on BMW M5′s, the 4 door sedan version of the Bugatti Veyron, and one on the new CTS Cadillac, but no mention of a GTHO anyhwere to be found other than on a Ford Australia Fans website. About the closest I could get to a global recognition was Wikipeadia which states, “The Phase III was Australia’s fastest four-door production car and possibly the fastest four-door sedan in the world at the time, with a top speed of 141.5 mph (227.7 km/h)”. Possibly?
Thats the problem these days, no one wants to do the hard yards and properly research these things. It’s like going to some of the modern spare parts mega stores where you can’t ask the assistant for assistance as they are all about 12 years old and have absolutley no mechanical experience. They simply tell you to look it up yourself! Not being satisfied with a ‘possibly’, I dug a little deeper and found a European website which talks about cars from all over the world and our little old HO got a mention. “When introduced in 1970 the Phase III version of the Falcon GTHO was one of the fastest cars on the road. No other four door car could keep up with it and its topspeed was only matched by exotics from Italy. A total of 300 of these Phase III’s were built and 1557 of the ‘normal’ GTHO.” Makes it all worthwhile really doesn’t it!
Our latest Superscale version of the Phase III is in Ultra White and provides us with another avenue for celebrating the fact that for a short time we did produce the fastest production sedan in the world, a car that remains one of the most significant models ever made in Australia, and one that has provided us with more folklore and urban myths than the bunyip or drop bears! How many of us have been at a barby discussing how we would fix the world if we ran it and suddenly a story comes out like, “My mate told me once about this bloke who bought an old V8 Falcon off a farmer who had taken the boot lid off and used to drive around the paddocks throwing hay out to the cows. When he got it home he found it was a genuine Phase III”
Yeah right….your shout mate!
Posted in General, Trax Superscale | 3 Comments »
February 11th, 2011
The new Top Gear Trax Superscale has arrived and is already flying out the door. At this rate they’ll be sold out by the end of the month! The new model comes in black which was the one colour available on the real car for the entire life of the model. The TRL9C also comes with a red interior which was the popular Aussie trim colour at the time. This model follows on from the success of the TRL1E Red FJ Special, and TRL1F being the FJ Taxi.
The last 48/215 FX in 1/24 scale was TRL9B in Georgian Green Metallic released in 2008 commerating the 60th Anniversary of Holden production. This new diecast model maintains all the detailed features of the previous two 48/215′s including the six volt battery in the engine bay and the skinny spare wheel in the boot.
This model also signifies a time where some older generations in Australia named their Holden, Ford, or Chrysler by the rego plate configuration. My father owned an FJ which the family effectionatly called “Effy” because of the model of the car, but this name was then re-established with our family in the mid sixties when he bought an EH Station Wagon that had a rego number ‘EFI-***’, thus “Effy” was reborn.
Most of us are familiar with the hype, noise, and excitment that existed back in 1948 when the first Holden was made through television shows on the history channel, or from images in books and magazines, but how many Top Gear collectors out there today remember that time from personal first hand experience. If you can then please comment here on the blog and give us an insight into what it was like. Watching on tv or reading about it is one thing, but nothing beats being there!
Check out this new model in the Superscale section of the Top Gear website.
Posted in Trax Superscale | No Comments »
January 25th, 2011
Trax 25th Anniversary
The dawning of 2011 signifies a very special year for Trax Models that celebrates 25 years of continuous production of classic Aussie model cars. From humble beginnings back in 1986, the original Trax model car brand has grown to support a wide stable of Australian model collecting pursuits, including Superscale, Select resin, Trux buses and trucks, Opal Series premium quality 1/43 scale and the Legends Series that debuted with Sir Jack Brabham last year.
In all of the above categories, Trax has always been the market innovator being the first to market, a position to be proud of and of course, continue to maintain. To mark this special occasion, Trax has cast their first all chrome model, a Silver Anniversary edition. But more on this model in a future Trax Catalogue.
During this time the Trax model line up has achieved many milestones in the world of collecting Australian model cars and one of the most notable occured two years ago when Trax released its 500th model, fitting that it was a large scale Holden FJ sedan.
Trax Models are also a great example of how diecast model technology has advanced over the years. Sure some of the model castings from the early days are a little basic compared to today’s exacting standards and build finish but this is no different to the real cars made back then compared to those that roll off today’s robotic, computer controlled production lines.
So far during the life of Trax there has been five books published that covers in detail the history, market values, production data of not only the models themselves but also of the real cars on which they have been recreated from. The next book is due out in 2012 and will cover all modelsfrom all ranges that have been produced up until the end of 2011.
Whether you are a Ford, Holden, Valiant, a Leyland enthusiast or just love those cars from the Golden Age of Australian Motoring there is a model or two in Trax that will bring back some great memories. Happy 25th Birthday Trax and may the next 25 years journey be as successful as the first!
Posted in Trax | 5 Comments »
May 13th, 2010
Welcome to “TOP BLOG” a great new way to read all about some of the exciting new products and important information about Top Gear and the great range of Australian model cars, buses and trucks that we produce. You are more than welcome to add your comments to each topic. New subjects will appear on a regular basis and we trust that our new TOP BLOG will enhance your collecting pursuits.
Good Collecting,
Robert Hill
Managing Director
Posted in General | 23 Comments »
May 13th, 2010
 JACK BRABHAM BT19
AT LAST SIR JACK BRABHAM GETS THE RECOGNITION HE DESERVES
In what is undoubtedly a major coup for Top Gear, the makers of Trax models, the legendary Formula One racing driver Sir Jack Brabham has granted the worldwide exclusive rights to Top Gear for the production of his most famous racing car, the BT19.
Australia’s very own Sir Jack Brabham is our greatest and most successful racing driver/engineer and has been working closely with Top Gear on the BT19 model for almost twelve months. Today at the National Sports Museum in Melbourne, with the backdrop of the original BT19 he drove, Sir Jack Brabham was honoured with the launch of this same car perfectly recaptured at 1/43 scale.
The BT19 is undoubtedly the best known car from his long and prestigious racing career as not only did he drive it to victory in the 1966 Championship, but Sir Jack also co-designed the car. In fact this is the only time in Formula One history that the driver won both the driver and constructor championship.
The addition of Sir Jack to the Top Gear stable confirms the ongoing innovation and dedication of Top Gear as the only Australian model maker fully committed to the Golden Age of Australian motoring. First with the Trax brand, the first company to produce large scale diecast Australian models, the first premium range of 1/43 scale models with the Opal Series and the Trux range for transport enthusiasts.
In making this announcement Managing Director, Robert Hill said “It is therefore most fitting that Top Gear became the first Australian model maker to sign up Sir Jack Brabham and especially as the BT19 is such a historically significant model”.
Two Repco Brabham models have been crafted by Top Gear. The Signature Edition is limited to just 1000 units that have each been signed personally by Sir Jack. The model comes affixed to a quality timber plinth and is protected by a smart, clear resin dust cover. It is packed in a smart Legends carton and included inside is the “Victory” booklet, also personally signed by Jack. The model will be available in late May and is only available direct from Top Gear for AUD $298.
The impressive Collector’s Edition retails for AUD $129 and features the same model as the signature edition and comes on a smaller timber plinth, but also comes with a sturdy dust cover. See the Legends section of the Top Gear website for full product and ordering information.
Posted in Legends | 13 Comments »
June 17th, 2010

Have you ever wondered why some of our favourite cars have never been made into scale diecast models? These are not just Australian cars that we are talking about, but vehicles from other countries as well. You see one of the biggest challenges facing model companies around the world today are the costs involved to tool up new diecast model vehicles.
Or to put this another way, being able to sell enough model cars to recover the very expensive tooling monies so they can be invested in more new models as time goes by. Here at Trax we have been producing diecast models of Australian cars for just on 25 years now so we know this risk better than anyone else. The local model market is tiny by world standards and sadly most of our “home grown” cars are not well enough known overseas for Trax to pursue export opportunities in a bid to boost sales volumes.
For a long time now, we have been investigating different technologies that will not only allow us to produce a wider range of cars, but to take much of the tooling risk out of the equation. Resin production technology is one way to overcome this challenge but it has only been recently that resin model technology has reached the standard of quality giving us the confidence to introduce new model range.
It is with a great level of excitement and anticipation that we can finally introduce collectors to Trax Select. This new series will focus on some of the best-known but never before modelled Aussie cars. The first model in this new series will be the classic Holden HK Brougham. As Holden’s first super-luxury sedan, the Brougham demonstrates perfectly what this new Trax Select Series is all about.
This premium quality1/43 scale range is created using the most up-to-date model technology and packed in a very stylish presentation. But in a real breakthrough, only enough models will be produced to fulfill the exact number of orders that we receive. To further enhance the rarity and collect-ability of each new Trax Select model, each model will only ever be produced in one colour scheme. Each model is also individually numbered together with the final production run on a metallic plate affied to the display plinth.
These made to order models will retail for AUD $129.00 each and our order book opens today and will definetly close at 4.30pm on Monday 19th July 2010.
At Trax we recognise that these exclusive models may not be for everyone, so production numbers are expected to be much lower than for a normal model. In fact the number of models made will be determined by exactly the number of models ordered by collectors, a true innovation in the model collecting world.
Posted in Trax Select Series | 42 Comments »
June 30th, 2010
 NEW: Trax Gold Plated Falcon
Who would believe that 50 years have passed since the launch of the first Falcon in Australia the XK? As was the case with the first Holden, Trax Models have crafted a special gold plated edition in recognition of this milestone in Australian motoring history.
The Falcon was not only the first Ford to be fully manufactured in Australia, but it provided Ford at last with a vehicle that doubled their market share. The Falcon badge has since gone on to be one of the longest running automotive brand names. By today’s standards, this 1960 car seems basic indeed, however at the time it was considered a breakthough in design, supported by the fact that over half a million Australians packed Ford showrooms throughout the country to admire this sleek newcomer.
To be released in August, the limited edition Trax gold plated model is diecast 1/43 scale and has all the decals, badges and detail of the original. Australian Ford fans take note that just 2800 hand crafted models have been produced and can be ordered now for just $57.95 direct from the maker’s website at www.topgear.com.au
Each model is fixed to its own plinth and comes ready for display with a clear, protective, dust cover and display card.
Posted in Trax | 3 Comments »
July 27th, 2010
 This is a genuine classic Aussie car, but it is so rare that few few of us even know about it or have been fortunate enough to see one in the flesh. The Leyland Force 7 Coupe never made its scheduled market release back in September 1974 as it had just gone into production when the company’s closure was announced. Just ten examples were saved from the crushers and were sold off to private buyers by auction.
This fascinating car was way, way ahead of its time and was the first Australian made car to feature a hatchback door. This model will be release number 2 in the new made-to-order Trax Select Series of 1/43 scale models. Unless you are one of the lucky few to have seen a Force 7 close up and “in the flesh” it is difficult to accurately describe the Force 7.
Have you owned, driven or seen a Force 7 for real? If so why not share your experience with this automotive masterpiece via this blog.
Posted in Trax Select Series | 19 Comments »
October 13th, 2010
  Since when is a Statesman not a Holden? Well, technically speaking the first Statesman, because this HQ was never sold or marketed as a Holden, but rather as a GM car. After having this little known fact pointed out during the R & D stage of this new Opal Series model, the original copy of Statesman sales brochure held in the Trax library indeed confirmed this.
The HQ Series was undoubtedly the big leap forward model for Holden with the range and configurations on offer which just confirms those early seventies really were a great time in Oz.
The New HQ Series
July 1971 saw the introduction of Holden’s most ambitious model series to date. New bodies, more model options, chassis, running gear and interiors ensured the HQ was going to be a whole new ball game, not just for Holden, but the Australian motoring public.
To recap there were seven different body styles, with eighteen distinct model variants. These models do not include special models such as the SS, Anniversary models or Sandmans. And it worked. The HQ series went on to be Holden’s longest selling model lasting for 39 months to October 1974 and producing almost 460,000 units in this period.
The new HQ just looked so damn smart. It was almost futuristic with its wedged shaped styling and certainly not like any Aussie family car I’d seen on the roads at the time. While I may have only been around ten years old at the time, I clearly remember like it was yesterday, been driven to soccer on a Saturday in a light metallic aqua coloured LS Monaro owned by my friend’s dad. It felt just so cool.
The Statesman By GM
Planning for the upcoming HQ model was to be much more than just a new six cylinder family car for GM-H and more than just an everyday model. Ford had long dominated the long wheel base luxury market with its Fairlane so the new Statesman HQ must be capable of matching it.
Just as Ford did with the Fairlane, it was to be their upmarket vehicle not to be associated with everyday vehicles and hence Statesman by GM. Granted this new Statesman took leadership of the luxury market segment in the first month of release from Ford, but it was mainly from existing Premier buyers rather than the Ford buyers they were desperately chasing. After that, sales did not match the Fairlane and to the public, it was only ever known as the Holden Statesman. It was not until 1994 that the Statesman would offer a serious challenge to the Fairlane’s dominance.
Statesman De Ville offered a vinyl roof as standard, a classy split front rear grille, variable ratio power steering, a plush new interior complemented by a swath of luxury items for its time. There was also a “Custom”, the base model available with a 202 engine and bench seats.
Trax Opal Series Latest Model
This was always going to a model that Trax was going to do, it was just a question of when. With the firm establishment and following that the Opal Series now enjoys on the Australian collector market, the decision became quite easy in the end, the luxury of the Statesman could only ever be done justice with the detail and features offered by the Opal Series.
Fourteen months of product development will see the new model ready for shipment to the Top Gear warehouse. Compared to some model projects, the Opal Statesman proceeded smoothly and collectors will no doubt appreciate this point when they take delivery of the finished model around the time this issue is published. In fact most of the issues were to do with choice such as deciding on what colour combinations of body with vinyl roofs and interior.
Posted in Opal Series | 11 Comments »
November 11th, 2010
Have you ever considered the thought process that goes into the selection of colours when recreating model cars? Here at Trax reaching a final colour choice for a new model is never taken lightly. Some of these main considerations include (and there are others);
- Popularity of the colour with the original car.
- While the colour may look great on a real car, how will it turn out after the journey down to 1/43 scale?
- How easy is it to read for example the chrome silver decorations against the colour especially at 1/43 scale?
- Is the colour a genuine original?
- Have similar colours already been produced for that model?
The list goes on but at the end of the day, colour is subjective and as we have learnt after more than 25 years of continuous model production, the finished result is always in the eye of the beholder. Some models with hot colours have flopped, while some dull metallic colours have sold out like crazy.
Colourful liviries on commercial vehicle always seem to be popular, not only because they give the feel of a completely different model, but collectors really appreciate the extra detail of these models at scale. There are numerous model bus examples of this and likewise in the Trax range the Sandman “Sea Witch” Van and also many of the taxi models.
Just like clothing, automotive colours are also a big fashion with choice changing over the years from whites and light shades, to dark shades and the recent obsession with silver and silver variant coloured cars. This is one aspect that makes cars so typical of an era and keeps it interesting. In 20 years time what will people be thinking about the sea of silver on our roads that exists today? Sometimes no matter how perfect a model may be in construction and shape, its look can be limited by the original colours that were available in its day.
Matching original paint colours to our models has come a long way from the days of taking actual “mini paint tin” samples in our luggage when visiting the diecast factories. Today it is almost always done by computer with remarkable accuracy. One frustration though that remains is with metallic paints containing flecks. Remember we are dealing in scale and as hard as we try, the fleck cannot be scaled down in the paint to match the model size of 1/43 scale in a car or 1/76 scale for a bus model.
While Trax generally selects original colours only from the car makers original colour offering for that particular model, there are occassional models released outside of this parameter. Once such example was the Trax Superscale (1/24) Ford XY Falcon GTHO phase 111 that was released back in 2001. Ford enthusiasts were quick to point out that this colour never existed, but indeed it did as a factory special order.
Production numbers of this model were kept low and the end result was a fast sell out with the end result being many satisfied collectors who bought it for its uniqness and love of this rare model.
What do model collectors think? Does colour transfer to the model format and does colour really maketh the model?
Posted in General | 5 Comments »
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